Finance Without Fear - Managing a Profitable Business

A Guide to Managing a Profitable Business


Finance Without Fear  should be read by anyone starting or managing a business.  The easy-to-read style helps remove the fear of finance for the entrepreneur, the small business owner, and the manager.

Finance does not need to be mysterious and intimidating. Basic business finance is not hard to understand, and the business owner or manager who understands finance has a leg up on the competition. 

Finance Without Fear  explains the key financial statements – the cash flow statement, profit and loss statement, and balance sheet – and provides the tools to analyze these financial statements.

Genuine case studies of small businesses – a retail shop, small manufacturing business, and medical office - are used throughout, so you can compare the way your business works to the case studies, and to industry norms.

In the short amount of time it will take to read Finance Without Fear, you will learn the basics of finance, and the keys to creating and managing a profitable business.


Hear About the Books




Business Forecasting Workbook

In order to build a profitable business, it’s critical to understand how much cash is needed to start the business, how much cash is needed to grow the business, and how much cash is needed each month to operate the business. The Finance Without Fear Business Forecasting Workbook provides a series of hands-on tools to forecast the cash needs and financial operations of a business.

The Finance Without Fear Business Forecasting Workbook explains how to estimate start up expenses; project sales and revenue; determine how much cash is needed for operations and growth; evaluate the impact of changes in price, units, and margins; and develop financial projections for a business plan. The Finance Without Fear Business Forecasting Workbook includes access to the Business Forecasting Model and fully integrated financial models for a sample manufacturing company, retail store, and professional service business. If you are planning on starting a business, or plan to grow an existing business, the tools and model in this workbook will help you create a profitable business.

If you have already purchased our books and are looking for the Business Forecasting Model, click here.



Proficiency Assessment

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Free Financial Proficiency Assessment

Free Chapter Download

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About the Authors

  • is an internationally known consultant and educator with more than 20 years experience in finance, real estate, and innovation and entrepreneurship. As an educator, he has trained many students in entrepreneurship and small-business creation. His consulting practice focuses on helping organizations and individuals turn ideas into actions. His client base includes small businesses, Fortune 500 companies, nonprofits, and
    community organizations.   More>>.
  • is a nationally known consultant and business executive with more than twenty years experience as a CEO
    and senior executive in financial institutions, and as a consultant to financial institutions and
    small businesses.   More >>
     More about the Authors…      


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